The exhibition was designed for an exhibition hall launch of Microsoft's New Xbox 360. The exhibition was designed to attract consumers to the area and allow the consumers to interact with the new console. This would establish a relationship between the product and the user in a marketing sense and would become powerful marketing tool for their console thru word of mouth, as consumers have actually interacted with a product about to be released into the marketplace.
With the addition of prizes, tournament area, product exposure/descriptions and merchandise stand..it caters for a variety of consumers of all ages.
